Privacy Policy

1. Information We Collect

Itembuild.com does not require registration to use our draft and build recommendation tool. However, certain features — such as submitting feedback on a build recommendation — require signing in with your Google account, which involves collecting limited personal information as described below.

We may collect usage data through third-party services:

• Google Analytics — page views, session duration, device and browser information, IP-derived approximate location, and identifiers such as analytics cookies, depending on consent and configuration
• Google AdSense — may use cookies to serve personalized/non-personalized ads
• Local Storage — hero draft data is stored only in your browser (not sent to any server)

If you choose to sign in or submit feedback, we additionally collect:

• Google Sign-In — your name, email address, and profile picture, as provided by Google
• Build Feedback Reports — when you submit feedback, we store the report content (the hero, items, and build configuration you were reviewing, your selected issue category, and any comments you write) linked to your account
• Saved Loadouts — the emblem and spell choices you save per hero & lane, linked to your account; automatically deleted if you delete your account

2. How We Use Information

The data we collect is used to:

• Improve the tool's performance and user experience
• Analyze traffic to understand which features are most used
• Serve relevant ads through Google AdSense
• Review and process the build feedback reports you submit, and apply rate-limiting to prevent spam

3. Cookies

Itembuild.com uses cookies to remember preferences, measure site usage, and support advertising. Third-party vendors, including Google, may place and read cookies on your browser when you visit our site.

We use Google Consent Mode v2. For visitors in the European Economic Area, the United Kingdom, and Switzerland, analytics and advertising storage are set to denied by default, so no such cookies are set unless consent is given. Visitors elsewhere are set to granted by default. Where consent is denied, ad identifiers are redacted from any request.

Google and its partners may also collect, share, and use information from visits through cookies, web beacons, IP addresses, and other identifiers to measure usage, prevent fraud, and serve personalized or non-personalized ads.

You can control personalized advertising in Google Ads Settings and read how Google uses information from sites that use its services.

4. Third-Party Services

Itembuild.com may use third-party services that have their own privacy policies:

• Google Analytics (https://policies.google.com/privacy)
• Google AdSense (https://policies.google.com/technologies/ads)
• Supabase, Inc. (authentication & database hosting) — https://supabase.com/privacy
• Google Sign-In (https://policies.google.com/privacy)

5. Children's Information

Itembuild.com does not knowingly collect any personal information from children under 13. If you believe your child provided personal data on our site, contact us immediately.

6. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify users of any changes by posting the new Privacy Policy on this page.

7. Contact Us

If you have any questions about this Privacy Policy, email us at [email protected] or use the Contact page. Contact

8. Your Account and Data Rights

If you signed in with Google, you can request deletion of your account and all associated data — including your profile and any feedback reports you've submitted — at any time via our Contact page. Once deleted, this data is permanently removed from our database.